Trend Snapshot: Amazon's growing advertising empire

This article provides an overview and analysis of Amazon's rising prominence in the digital advertising market and how brands are using Amazon to increase awareness and consideration, as well as driving sales.

Trend overview

Amazon is the world's largest internet retailer and one of the biggest companies on the planet, with $136bn in annual revenues and a market value which has topped $500bn. Around 80 million US households are members of Amazon Prime, the company's subscription service offering speedy product shipping alongside audio and video content streaming services – a membership that will likely soon overtake the 90 million currently paying for satellite o

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