To level up in 'new retail' in China, focus on the fundamentals

NYU’s Bryce Whitwam introduces the fundamentals of New Retail, which integrates online and offline into a single customer experience by using technology and data to improve the overall customer experience.
Integrating online and offline into a single customer experience has been coined New Retail in China, and the country has been inundated with myriad innovative ideas that are driving technology and new experiences into stores and shopping malls. 

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