Psychological stress or growth will determine post-pandemic consumer behaviour

Win Ee Chun and Dr Gemma Calvert

In the wake of COVID-19, research in the field of cognitive neuroscience may provide some helpful pointers on how consumer behaviour will evolve.

Luxury brands
Health & well-being
Luxury purchase behaviour
Purchase behaviour
Public health
Digital media consumption
Behavioural research
Consumer decision making

Why it matters

The impact of COVID-19 has varied markedly, causing uneven shifts in cognitive and behavioural adaptations and creating smaller subsets of social realities. Brands will need to adopt a more localised and age-segmented approach to marketing...

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