E-commerce in 2017: How brands are going direct-to-consumer

This article, taken from the Warc Toolkit 2017 report, looks at the growing number of brands that are exploring direct-to-consumer (DTC) opportunities with the help of apps, buy buttons and subscription services.

E-commerce in 2017: How brands are going direct-to-consumer

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Brands in sectors such as FMCG and food are increasingly looking at direct-to-consumer opportunities. These cut out or...