Changing channels: The impact of media shutdowns in Asia

Kunal Sinha

With the long-term fate of TikTok in major markets like Australia and India uncertain, while major media outlets like ABS-CBN in the Philippines shut down – the media landscape is about to enter a period of volatility that advertisers must be prepared for.

Over the past few weeks, triggered by geopolitics, media platforms have faced roadblocks in several markets.

In the aftermath of the military clashes in Ladakh, the Indian government banned 59 Chinese apps, including the extremely popular and fast-growing TikTok. In the United States, President Donald Trump announced that he was considering banning TikTok i

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands