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Work in BETA: The rising B2B decision makers

Reveals findings from a study by GWI and the B2B Institute of the changing behaviors and attitudes of 17,000 knowledge workers in ten markets focusing specifically on those aged 21 to 40.
  • Marketing to B2B audiences
  • Youth lifestyles & attitudes
  • Youth media use
  • Brand management
  • Mobile audiences
  • Social media audiences
  • India
  • Japan
  • Singapore
  • Australia
  • France
  • Germany
  • Spain
  • United Kingdom
  • Brazil
  • United States
  • Talent, skills, HR
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