The science of influencer and its impact on influencer measurement

Reveals the insights from a study about if influencer marketing (when done right) evokes intense emotions and creates lasting memories.

Measurement in the Influencer Industry

Over the last 4 years, influencer marketing has grown from punk upstart to serious contender, predicted to be worth $15bn by 2022. In a world where anyone can claim the title 'influencer,' the space is often maligned. Yet marketers’ spend on influenc

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