Reframing 2020 as China springs back from COVID-19

China might just be the best chance global companies have for any growth in 2020; brands that want to thrive post-recovery need to quickly connect with customers to understand their ‘new normals’, states Totem Media's founder Chris Baker.

COVID-19 has dramatically upended the course of marketing in China for 2020. For over two months the country was almost completely locked down, with business-as-usual activities giving way to health and safety concerns. COVID-19 has punished an economy...