Rapid revenue recovery: A road map for post-COVID-19 growth Brian Gregg, Eric Hazan, Aimee Kim, Rock Khanna, Jesko Perrey, and Dennis Spillecke Report from McKinsey & Co. that outlines strategies for B2B and B2C companies to recover revenue quickly during the COVID-19 pandemic. Data management Agility Brand management Marketing in a recession Crisis management Managing the marketing function