On our doorstep: The African growth story

This article provides an overview of the market in Africa, which is predicted to be the fastest-growing continent "by any measure" over the course of the 21st century.

On our doorstep: The African growth story

Charles Foster with Paul Omondi and Chris Githaiga Millward Brown East Africa

While everyone was getting excited about the potential of the BRIC nations, Africa quietly emerged as the real growth story, and with apologies to Star Trek, Africa may just be 'the final frontier'. No other continent offers the same growth potential report, Africa will be the fastest-growing continent "by any measure" over the course of the 21st century, and investors are understandably interested.