How online retailers can maximize the impact of behavioral “nudges”

Online retailers can leverage the power of behavioral “nudges” to influence purchase decisions made by digital shoppers, according to a study published in the Journal of Consumer Behavior.

Combining different types of behavioral “nudges” can help online retailers influence the purchase decisions made by digital shoppers, according to a study that featured over 1,500 consumers.

The research, entitled “Who can be nudged? Examining nudging”, was recently published in the .

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