How a “feminine brand name advantage” can boost consumer attitudes and choices

Brands with linguistically feminine names are more likely to convey warmth which, in turn, can improve brand performance, according to a study published in the Journal of Marketing.

Brand names with feminine traits convey a greater sense of “warmth” to consumers, which can positively influence their attitudes and choices, according to a new study. 

The analysis into the “feminine brand name advantage” – entitled “Is Nestlé a...

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