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Group M: Spotlight on China

China remains the world’s largest contributor of new ad dollars despite rapid consumerisation, though its advertising intensity has trended down to a prospective 0.67% GDP in 2019.
  • Purchase behaviour
  • E-commerce & mobile retail
  • Digital payments
  • Esports
  • Managing across markets
  • Brand safety
  • Digital media consumption
  • Mobile audiences
  • Mobile planning and buying
  • Search marketing
  • Social media audiences
  • Greater China
  • Programmatic buying
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