Five tips to avoid brand name blunders in China

This article explains five important considerations for multi-national brands when developing their local brand name in China, and how to avoid common pitfalls of Chinese localization.

Five tips to avoid brand name blunders in China

Jerry Clode Resonance China

Choosing a Chinese brand name is often an afterthought for multinationals in China.  Placing this vital task last on the 'branding to-do list' has often lead to local names that become liabilities – or a laughing stock.   

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