Financial services trends in post-demonetization India

The article explores the trends impacting financial services in India as the country moves toward digital payments post-demonetization, based on new market research data.

Financial Services Trends in Post-Demonetization India

Latika Tandon BFSI Practice, Kantar IMRB

Every country in its history experiences a few cataclysmic shifts which redefine 'the normal'.  Though the jury is still out on the long term impact of PM Modi's decision to withdraw Rs.1,000 and Rs.500 notes from circulation, it can be said wit2016, the operating model of India and its people has irreversibly changed.

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