Fake news, real problems for brands

Summarises findings from a paper published in the Journal of Interactive Marketing on fake news, real problems for brands: The impact of content truthfulness and source credibility on consumers.

This article summarises “Fake news, real problems for brands: The Impact of Content Truthfulness and Source Credibility on Consumers' Behavioral Intentions toward the Advertised Brands” by Marco Visentin, Gabriele Pizzi and Marco Pichierr.

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