Edelman Trust Barometer 2020: Brands and racial justice in America Edelman Looks at US consumer attitudes and buying behaviors related to racial justice, based on a representative survey of 2000 US consumers conducted from June 5 – 7, 2020. Brand activism Consumer sentiment Ethnic & minority groups Multicultural marketing (US) Asian American consumers (US) Black consumers (US) Hispanic/Latinx consumers (US) United States Brand trust
