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Content, conversation and commerce: WPP on social commerce in China

Looks at how social commerce (the buying and selling of goods on social media apps) is emerging as rising ad costs on e-commerce in China steer brands towards this trend.
  • Influencers, KOLs
  • Purchase behaviour
  • Direct to consumer
  • E-commerce & mobile retail
  • Social media planning & buying
  • Greater China
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