Seeing Eye Dogs Australia: Free Puppies Forever

This case study describes how Seeing Eye Dogs Australia created the first puppy subscription service to find foster carers for their litters of puppies.

Seeing Eye Dogs Australia: Free Puppies Forever

Chamari Kariyakaranage, David Phillips and Adrian Mills

Campaign details

Brand: Seeing Eye Dogs Australia Brand owner: Vision Australia Lead agency 1: McCann  Country: Australia Industries: Charities & voluntary organisations,Public health Direct marketing, Online video, search marketing, Social media,Word of mouth, advocacy Up to 500k