Nissan GT-R (Great Twitter Reengineering)

This case study describes how car manufacturer Nissan used behavioural trends, and attitudinal attributes of the audience's engagement via visual and video content to launch its GT-R marque in India.

Nissan GT-R (Great Twitter Reengineering)

Dipika Bhasin

Campaign details

Brand: GT-R Brand owner: Nissan Motors India Private Limited Lead agency: OMD Contributing agency: Digitas LBI Country: India Industries: Luxury automotive Channels used:Online display, online video, programmatic display, Social media $500k - $1 million

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