ING: The Next Rembrandt

This case study describes how ING, a Dutch national bank, re-energised its sponsorship of art and culture in the Netherlands and strengthened its image as an innovative bank, using data and technology to create The Next Rembrandt.

ING: The Next Rembrandt

Campaign details

Brand: INGBrand owner: ING GroupLead agency 1: JWT AmsterdamChannels used:Content marketing, events & experiential, online video, public relations, social media, websites & microsites, word of mouth, advocacy...