Domino’s Pizza UK and Ireland Ltd: Domino's Chatbot (DOM the Pizza Bot)

This case study describes how Domino's Pizza in the UK used a chatbot to allow consumers with an existing Domino's 'Easy Order' account to order pizza directly through Facebook Messenger.

Domino's Pizza UK and Ireland Ltd: Domino's Chatbot (DOM the Pizza Bot)

Stephanie Weise

Campaign details

Brand: Domino's Pizza UK and Ireland Ltd Brand owner: Domino's Pizza Group plc Lead agency: We Are Social Country: United Kingdom Industries: Convenience, readymade Mobile & apps, public relations, social media, word of mouth, advocacy