BT Sport: Live Stream of the UEFA Champions League Final

This case study describes how UK broadcaster BT Sport, aimed to engage hard-to-reach football audiences by giving away its coverage of the UEFA Champions League via a digital sampling strategy.

BT Sport: Live Stream of the UEFA Champions League Final

Chris Wood

Campaign details

Brand: BT Sport Brand owner: BT (British Telecom) Lead agency 1: Maxus Global Lead agency 2: AMV BBDO Country: United Kingdom Industries: Telephone & internet services,TV channels, services, programmes Content marketing, Newspapers, Online display, Online video, Public relations, Social media, Websites & microsites, Word of mouth, advocacy Up to 500k