AbsorbPlate: The world's first design innovation that makes Thai food less greasy

This case study describes how non-profit organisation the Thai Health Promotion Foundation created AbsorbPlate, an innovative design inspired by the texture of sponge, that made Thai food less greasy, and helped tackle Thailand's obesity problem.

AbsorbPlate: The world's first design innovative that makes Thai food less greasy.

Campaign details

Brand: AbsorbPlate Brand owner: Thai Health Promotion Foundation Lead agency: BBDO BANGKOK Country: Thailand Industries: Public health Channels used: Events and experiential, packaging and design, public relations Up to 500k

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