Joy Armitage
Lead agency: dunnhumby Brand: Tesco Country: United Kingdom Industry: Supermarkets and grocery stores Channels used: Earned media, buzz Media budget: 500k - 1 million
This case study describes how British supermarket chain Tesco used a carefully targeted, planned and monitored advocacy campaign to improve its image.
WARC subscribers can sign in to keep reading
WARC helps you to plan, create and deliver more effective marketing
Prove your case and back-up your idea
Get expert guidance on strategic challenges
Tackle current and emerging marketing themes
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
