Shaadi.com: Fast for her

This case study explains how Indian matchmaking site Shaadi.com differentiated itself by taking an old tradition and turning it around in favour of women.

Shaadi.com: Fast for her

Navonil Chatterjee, Tina Sachdev and Siddhant Lahiri

Campaign details

Brand owner: People Group Lead agency: JWT Brand: Shaadi.com Country: India Industry: Websites, online services, apps Channels used: Earned media, buzz, Internet - display, Internet - microsites, Online video, Social media Up to 500k