Fast for her

This case study explains how Indian matchmaking site differentiated itself by taking an old tradition and turning it around in favour of women. Fast for her

Navonil Chatterjee, Tina Sachdev and Siddhant Lahiri

Campaign details

Brand owner: People Group Lead agency: JWT Brand: Country: India Industry: Websites, online services, apps Channels used: Earned media, buzz, Internet - display, Internet - microsites, Online video, Social media Up to 500k