Porsche Centre Bahrain's ‘Be A Part of Our History' Porsche Boxster

This case study describes how Porsche, the car manufacturer, used social media as part of the launch of a new car model in Bahrain.

Porsche Centre Bahrain's 'Be A Part of Our History' Porsche Boxster

Alexander Broers and Mark Warman

Campaign details

Brand owner: Porsche Centre Bahrain Agency: East Innovations Brand: Porsche Boxster Country: Bahrain

Executive summary

In 2012 Porsche Centre Bahrain, operating in a market recently recovering from severe political and social turmoil, recruited East Innovations to re-energise their marketing communications strategy in preparation for the upcoming arrival of the 2013