Nestlé FITNESS: Tweeting Bra

This case study describes a campaign by Nestle, the nutrition company, to promote its FITNESS cereal brand in Greece, targeting women with a breast cancer-related health message.

Nestlé FITNESS: Tweeting Bra

Marily Argyri, Sophie Dufouleur and Michela Andrenacci

Campaign details

Brand owner: Cereal Partners Worldwide Agency: Ogilvy One Athens; Zenith Optimedia London; Twitter London Brand: Nestlé FITNESS Country: Greece

Executive summary

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands