Nestlé FITNESS: Tweeting Bra

This case study describes a campaign by Nestle, the nutrition company, to promote its FITNESS cereal brand in Greece, targeting women with a breast cancer-related health message.

Nestlé FITNESS: Tweeting Bra

Marily Argyri, Sophie Dufouleur and Michela Andrenacci

Campaign details

Brand owner: Cereal Partners WorldwideAgency: Ogilvy One Athens; Zenith Optimedia London; Twitter LondonBrand: Nestlé FITNESSCountry: Greece

Executive...