Coca-Cola: Share a Coke with Morocco

This case study explains how Coca-Cola extended its packaging-personalization promotion to Morocco without offending Islamic sensibilities by using given names.

Coca-Cola: Share a Coke with Morocco

Tahaab Rais

Campaign details

Brand owner: Coca-Cola Lead agency: FP7/CAS (Part of McCann Worldgroup) and FP7/DXB (Part of McCann Worldgroup) Contributing agency: UM, Marshmallow and Sigma Brand: Coca-Cola Country: Pan Arab Ind Non-alcoholic, soft drinks Cinema, Content marketing, Direct marketing, Earned media, buzz, Events and experiential, Internet - display, Newspapers, Online video, Other and ambient media, Outdoor, out-of-home, Packaging and design, Point-of-purchase, in-store, Product placement, Product sampling, Public relations, Radio, Social media, Television, Word of mouth, advocacy Up to 500k

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