Chobani: #PlainInspiring

Maria Gioffre

This case study explains how Chobani, the yoghurt brand, built its premium positioning and encouraged people to eat more yoghurt with a social media campaign in Australia.

Chobani: #PlainInspiring

Maria Gioffre

Campaign details

Brand owner: Chobani Lead agency: Whybin\TBWA & Digital Arts Network Contributing agency: Weber Shandwick Brand: Chobani Country: Australia Industry: Dairy products, fats, oils Channels used: Earned media, buzz, Public relations, Social media Up to 500k

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