Chobani: #PlainInspiring

This case study explains how Chobani, the yoghurt brand, built its premium positioning and encouraged people to eat more yoghurt with a social media campaign in Australia.

Chobani: #PlainInspiring

Maria Gioffre

Campaign details

Brand owner: Chobani Lead agency: Whybin\TBWA & Digital Arts NetworkContributing agency: Weber Shandwick Brand: Chobani Country: AustraliaIndustry: Dairy products, fats, oilsChannels used:Earned media, buzz,...