Yas Theme Parks: Summer Says Yas!

Abu Dhabi resort attraction Yas Island created a multi-channel character-based campaign to improve visitation levels and increase revenues.

Campaign details

Brand: Yas Theme ParksBrand owner: Farah ExperiencesAgency: Momentum Abu DhabiMarket: United Arab EmiratesIndustries: Museums, attractions, librariesMedia channels:Cinema, Email marketing, Events & experiential, Online video, Outdoor, out-of-home,...