UN Women: End the Nightmare

This case study describes how international development organisation, UN Women, used a storytelling strategy on TV, outdoor and radio to campaign for women's rights in Egypt.

Campaign details

Brand: UN Women Brand Owner: UN Women Egypt Lead Agency: FP7/CAI, Part of McCann Worldgroup Contributing Agencies: UM7/CAIRO Country: Egypt Industries: Charities & voluntary organisations Media Channels: Outdoor, out-of-home, Radio, Television Up to 500k

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