Uber: Uber Legends

Ride-hailing app Uber used data to create a social and out-of-home campaign to increase rider loyalty and attract new customers in the United Arab Emirates.

Campaign details

Brand: Uber Brand owner: Uber Lead agency: FP7 McCann Dubai Country: United Arab Emirates Industries: Rail, coach, boar & car rental Media channels: Content marketing, Email marketing, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Social media, Websites & microsites Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands