Tunisie Telecom: The Unofficial Anthem

Telecoms operator Tunisie Telecom (TT) used a multi-media campaign to become the number-one Tunisian brand associated with the 2018 World Cup in Russia and refresh its bond with Tunisians.

Campaign details

Brand: Tunisie Telecom Brand owner: Tunisie Telecom Lead agency: J. Walter Thompson Tunis Contributing agency: Mindshare Tunisia Country: Tunisia Industries: Telephone & internet services Media channels: Online video, Radio & audio, Social media Up to 500k

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