Toyota du Maroc: Reinventing the test drive for hybrid cars
Hassan Rouissi, Safaa Lharti, El Mehdi Ben Lakdame, Imad Idder
Car manufacturer, Toyota, shifted local attitudes towards hybrid cars with its reinvention of the test drive in Morocco.
Campaign details
Brand: Toyota du Maroc
Brand owner: Toyota
Agencies: TNC - The Next Click, Mediamatic
Market: Morocco
Industries: Eco, hybrid, electric cars
Media channels: Mobile & apps, Programmatic display, Websites & microsites
Budget: Up to 500k
Executive summary
