Toyota du Maroc: Reinventing the test drive for hybrid cars

Car manufacturer, Toyota, shifted local attitudes towards hybrid cars with its reinvention of the test drive in Morocco.

Campaign details

Brand: Toyota du Maroc Brand owner: Toyota Agencies: TNC - The Next Click, Mediamatic Market: Morocco Industries: Eco, hybrid, electric cars Media channels: Mobile & apps, Programmatic display, Websites & microsites Budget: Up to 500k

Executive summary