Car manufacturer Nissan Middle East attracted younger buyers to its Altima marque by giving them an opportunity to personalise their car colour based on their DNA, improving the brand's tech credentials and boosting sales in the United Arab Emirates.
Brand: Nissan Altima
Brand owner: Groupe Renault
Market: United Arab Emirates
Industries: Mid-size, large family car
Media channels: Email marketing, Online video, Social media, Websites & microsites
Budget: 1 - 3 million