Nissan Altima: Bio-Colour

Car manufacturer Nissan Middle East attracted younger buyers to its Altima marque by giving them an opportunity to personalise their car colour based on their DNA, improving the brand's tech credentials and boosting sales in the United Arab Emirates.

Campaign details

Brand: Nissan Altima Brand owner: Groupe Renault Agency: TBWA\RAAD Market: United Arab Emirates Industries: Mid-size, large family car Media channels: Email marketing, Online video, Social media, Websites & microsites Budget: 1 - 3 million

Executive summary