Monoprix Go

Monoprix, a leading supermarket in Tunisia, used a multi-reality approach to boost the in-store experience and attract a younger generation of loyal shoppers.

Campaign details

Brand: Monoprix Brand owner: Monoprix Lead agency: J. Walter Thompson Tunis, Chifco Contributing agencies: Mindshare Tunisia Country: Tunisia Industries: Supermarkets & grocery stores Media channels: Games & competitions, Mobile & apps, Social media, Virtual & augmented reality Up to 500k

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