Mastercard: Astronomical Sales

Tahaab Rais

Payments provider, Mastercard, recognised a unique brand synergy with a once-in-a-lifetime astronomical event to grow cards on file in the UAE.

Campaign details

Brand: MastercardBrand owner: MastercardLead agency: FP7 McCann DubaiContributing agencies: Carat Dubai, Digitas LBI DubaiMarket: United Arab EmiratesSector: Credit cards & loansMedia channels:Email marketing, Events & experiential,...

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