Mastercard: Astronomical Sales

Tahaab Rais

Payments provider, Mastercard, recognised a unique brand synergy with a once-in-a-lifetime astronomical event to grow cards on file in the UAE.

Campaign details

Brand: Mastercard Brand owner: Mastercard Lead agency: FP7 McCann Dubai Contributing agencies: Carat Dubai, Digitas LBI Dubai Market: United Arab Emirates Sector: Credit cards & loans Media channels:Email marketing, Events & experiential, 500k - 1 million

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