Mashreq Bank: Journey to happiness

Asih Wulansari, Bilal Soomro

Mashreq, the bank, transitioned away from its traditional lead-generation customer acquisition model with an always-on digital campaign in the UAE.

Campaign details

Brand: Mashreq Bank Brand owner: Mashreq Bank Lead agencies: PHD Media, UAE Contributing agencies: TBWA, Artus Market: United Arab Emirates Industries: Banks Media channels: Online display, Programmatic display, Search marketing, Social media, Websites & microsites 1 - 3 million

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