L'oeuf marocain: The Eggspiracy

L'oeuf Marocain, the national awareness-raising programme for egg producers in Morocco, confronted a culture of misinformation around eggs head on with its Eggspiracy campaign.

Campaign details

Brand: L'oeuf marocain Brand owner: ANPO Agencies: TNC - The Next Click, Mediamatic Market: Morocco Industries: Dairy products, fats, oils Media channels: Content marketing, Online video, Social media, Television Budget: 500k - 1 million

Executive summary