L'oeuf marocain: The Eggspiracy
Manar Bikdir, Quods Ouaissi, Safaa Lharti, Hamza Benyoussef
L'oeuf Marocain, the national awareness-raising programme for egg producers in Morocco, confronted a culture of misinformation around eggs head on with its Eggspiracy campaign.
Campaign details
Brand: L'oeuf marocain
Brand owner: ANPO
Agencies: TNC - The Next Click, Mediamatic
Market: Morocco
Industries: Dairy products, fats, oils
Media channels: Content marketing, Online video, Social media, Television
Budget: 500k - 1 million
Executive summary
