Lipton Green Tea: Fit Cart – A sample of good health that would change a behaviour

Alvaro Bretel

This case study describes how soft-drink brand Lipton Green Tea installed fitness tracking software on shopping trollies and created Fit Cart to launch its Live Good platform in the UAE.

Campaign details

Brand: Lipton Green Tea Brand Owner: Unilever Lead Agency: Wunderman MENA Contributing Agencies: Pixel Plus Media, PHD Country: United Arab Emirates Industries: Soft Drinks: Concentrates & Cordials Media Channels: Content marketing, Events & experiential, Mobile & apps,Online display, Online video, Other & ambient media, Point-of-purchase, in-store, Social media 500k - 1 million

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