Knorr: Rooftop farms

Food brand, Knorr's, Rooftop Farms campaign made a lasting impact on the hunger crisis by empowering those living in poverty in Egyptian cities to grow their own food.

Campaign details

Brand: Knorr Brand owner: Unilever Lead agency: FP7 McCann Cairo Contributing agencies: FP7 McCann Dubai, Magna Egypt, Fekr Productions Market: Egypt Sector: Sauces, seasonings, condiments Media channels: Online video, Outdoor, out-of-home, Public relations, Social media Up to 500k

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