KFC Arabia: Shift+K+F+C

Fast-food brand, KFC, went beyond the norm of giveaways and sponsorships to tap into the gaming culture and lift sales in Saudi Arabia.

Campaign details

Brand: KFC Arabia Brand owner: Yum! Brands Agency: TBWA\RAAD Market: Middle East & North Africa (general region) Sector: Restaurants & Takeaways Media channels: Packaging & design, Sales promotion, Social media, Websites & microsites, Word of mouth, influencers Up to 500k

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