Jif: No More Drama

Jif took a data-driven dramatic approach to grow sales and increase market share for its multipurpose cleaning spray in the GCC.

Campaign details

Brand: Jif Brand owner: Unilever Lead agency: Momentum Dubai Contributing agency: Magna Dubai Market: United Arab Emirates, Saudi Arabia Industries: Cleaners & detergents Media channels: Content marketing, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Search marketing 500k - 1 million

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