Home Box: Harnessing UAE’s cultural diversity to unbox Home Box

Rohit Arora, Sagar Rege, Vijay Kumar, Puja Chatterjee, Abhijeet Choubal

Furniture retailer, Home Box, played to a cultural truth in a humorous way to grow sales in the UAE.

Campaign details

Brand: Home Box Brand owner: Landmark Group Agency: Liwa Content Driven Market: United Arab Emirates Industries: Furniture & furnishings retail Media channels: Mobile & apps,Online video,Print - general, unspecified, Radio & audio, Sales promotion, Social media Up to 500k

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