Brand: Evvoli Brand owner: Masa Trading LLC. Agency: Zigma8 Market: Iran Industries: Home appliances Media channels: Point-of-purchase, in-store, Television, Websites & microsites Budget: 500k - 1 million
Iran's home appliance market was estimated at US$5.7bn. Demand exceeded supply, with only 60% of its needs being met. Increased sanctions and run-away inflation had led to three-fold increases in the prices of desired international brands.