Etisalat UAE: Forgotten Names

Telco operator Etisalat created an online film with a powerful message to bring people together and raise brand awareness in the UAE.

Campaign details

Brand: Etisalat UAE Brand owner: Etisalat Group Agency: Impact BBDO Market: United Arab Emirates Industries: Telephone & internet services Media channels: Online video, Social media Budget: Up to 500k

Executive summary

Etisalat UAE – a major telecom operator – was struggling to connect with its audience, who saw it as distant and not caring about its consumers. To counter that perception, Etisalat adopted a 'together matters' positioning. Wishin