Emirates NBD Saudi Arabia: The man who never got anything back

Tahaab Rais

Banking brand Emirates NBD created uplifting branded content to raise awareness and encourage take-up of its Mazeed cashback credit card in Saudi Arabia.

Campaign details

Brand: Emirates NBD Saudi Arabia Brand owner: Emirates NBD Lead agency: Momentum Riyadh Contributing agencies: FP7 McCann Dubai, Industry.film Market: Saudi Arabia Sector: Banks Media channels: Content marketing, Email marketing, Online display, Online video, Outdoor, out-of-home, Search marketing, Social media, Websites & microsites Up to 500k

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