Dettol: Fight to protect

Dettol, the disinfectant and antiseptic brand, transformed the popular narrative from one of fear to one of confidence to gain share during COVID-19 in the Middle East.

Campaign details

Brand: Dettol Brand owner: Reckitt Benckiser Lead agency: FP7 McCann Dubai Contributing agency: Dejavu Dubai Market: Middle East & North Africa (general region) Industries: Cleaners & detergents Media channels: Content marketing, Integrated, Online video, Packaging & design, Product sampling, Social media, Video on demand 5-10 million